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Revealed: The Secret To “Content Marketing” For Artists

By Matthew Vultaggio

October 26, 2022

I’m going to reveal to you the secret of “content marketing” for artists – whether you’re a musician, painter, or creative by any definition of the word.

Have you ever been creating content and halfway through the process you noticed your camera isn’t on or something breaks, completely wasting the last hour of your life?

…annoying, right?

At the same time, you may have noticed that if you can push through the process it is extremely fulfilling when you are done (and even more so when you get positive feedback on your hard work).

That’s because the secret to content marketing for artists is to genuinely be creating for an audience first and foremost.

Whether you’re creating music or art or helpful video tutorials, when you commit to showing up for your audience it is always truly fulfilling for true creatives.

The Secret To Content Marketing For Artists Is To Create For An Audience

The truth is that a lot of artists and creatives are creating content for vanity metrics like “likes”, “views”, and “comments”.

And really when you are making content for that main purpose, you’re really only making content for yourself to get validation.

The problem with this is that there’s always a higher amount of likes to get a higher amount of comments to get – you can always look to your peers and want to achieve the higher numbers they get.

You can never get that true sense of fulfillment as you would when you’re creating for an audience with a truly “audience-first” perspective.

What Does “Music Content” Really Mean?

A lot of people consider content to ONLY be things like social media posts and YouTube videos and blog posts.

But I genuinely believe that your music and your art are actually content as well because…

Once you put your music out into the world, It no longer becomes your personal art and it does become content for others to consume.

“Content” is anything that is valuable for an audience (ie: entertaining or educational), that the audience can consume while also building your brand.

Your music or your art is 100% something that someone can consume (when you put it out there into the world) and is valuable since it is entertaining (at the very least).

So…

Music content is anything music-related (including the music itself) that an audience finds valuable enough to consume, while also building an artist’s brand.

So does that make any “artist” a “content creator” then..?

Content Creators Vs Artists: The Difference Between The Two

The difference between “content creators” and “artists” is that true artists do NOT share their work while content creators DO share their work.

If you want to be a true artist in every sense of the word, you should NEVER share your work with ANYONE because:

  • It is something deeply personal to you
  • No one else deserves to “consume” it
  • You are only creating art for the sake of art’s sake

Just remember that the moment you share your art with someone (especially on a public forum like the Internet) you are no longer just an artist and you are now also a “content creator”.

Because it’s at that moment when an artist chooses to share their work of art with other people and allow them to consume it that their work of art becomes content.

And although artists that do not choose to share their art are artists that are truer to the definition of the word…

I truly believe that artists who commit to sharing their art with an audience so it can be consumed actually have a greater potential to fully realize themselves as an artist.

The reason for this is that the more that you commit to sharing your art, the more that you will start building an audience for your art.

The more that you build an audience for your art, the more feedback you’re going to get on your art.

The more feedback that you get on your art, the more you can actually take this into consideration to improve your art.

This creates a feedback cycle where your art continues to grow while your audience continues to grow to the point where you may be able to “live” off your art allowing you to create, build, and grow even more.

…so which are you, my friend?

A content creator or a “true artist”? 🙂

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