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Solved: Help For Musicians That Hate Promoting Their Music

By Matthew Vultaggio

February 27, 2023

There is nothing more frustrating than spending years to get good at music and then continuing to faithfully spend your time and money trying to actually get your music to pop off – or at the very least get people to even listen to your music at all – with not much to show for it…

It is only a matter of time before you need to give in and face the reality that it was stupid to think you could ever make it in music and you should just stick to a soul-sucking 9-to-5 just like everyone else, right?

Besides… the people who are consistently making money on streaming are already successful, have a record label on their side + a boatload of money to blow on marketing…

On top of that, there are just too many artists these days – making it very, very difficult to get noticed. It feels like finding success with Spotify is like throwing a pebble in the ocean.

There is just no way you could make it work yourself. Marketing is too technical, you don’t have enough time, you don’t have enough money, and you’d rather be spending all of that effort making meaningful music anyways… right?

Thankfully, I’m extremely relieved to tell you that all of that is complete nonsense and you can make it work all by yourself

Marketing your music doesn’t need to drain you of your time or money

It wasn’t too long ago that an artist could not dream of reaching real fans without spending anywhere between $10,000 to $50,000+ on paying a team to promote just 1 release through advertising and PR.

Marketing music in 2021 is much more reasonable… But that doesn’t stop basic website and “automated” Facebook ads tools to charge you at least $720 per year, on top of your monthly marketing and advertising costs.

Thankfully, all you need to successfully market all of the music you make for the rest of your life can easily be learned yourself.

Plus – with an experienced mentor on your side, you’ll save $1,000s of dollars (& 100s of hours) that would have gone completely wasted on mistakes, accidents, and failed experiments that could have been easily avoided.

How I Personally Got To 1 Million Streams On Spotify

It’s taken a long time. A very, very long time. But.. it’s been extremely worth it.

17 years ago I got my very first guitar, a sick Squier Stratocaster in sunburst (that I’d later bust-up quite a bit in my Nirvana phase) that started my life as a musician.

This lead to countless bands, live shows to usually 5 people (aka our parents and girlfriends), recording sessions, G.A.S. attacks, MySpace pages, and failed projects.

It took 17 whole years but I finally got what I always wanted since I was a 13-year-old kid…

A simple sliver of proof that I wasn’t crazy to be so obsessed with music and that I could actually make my passion for music my life.

Fast forward to today:

  • Over 3.5 million streams
  • 15+ official Spotify editorial placements
  • Support from big-time artists like Martin Garrix and Foals
  • Real, living, and breathing human beings reaching out saying that they dig my music

I’ve learned so much along the way, made too many mistakes, and probably spent too much money and too much time.

…And if you’re reading this right now, I’m happy to have the chance to be able to share all of those years of knowledge with you so you don’t need to go through the same struggles that I did.

But, enough about me…

“Is it possible for me to hit 1,000,000 Spotify streams as well?

It takes quite a bit of determination and focus, but honestly, if I can do it then anyone can do it.

Here are a few questions that I get quite frequently about finding success on Spotify.

What if I don’t have an fanbase or audience?

Having some kind of fanbase or audience can definitely be helpful and make things much easier, but this course is designed to show you how you can start seeing success on Spotify even if you don’t have an audience of your own yet.

I got to where I am today without an audience. In fact, I didn’t even tell friends or family that I started my musical project.

Do I need any experience or connections?

Not at all!

I assume you know nothing about digital marketing, advertising, or even Spotify in this course.

I got to where I am with no connections (as an introvert I still barely have any tbh) and I assume the same is the case for you (the no connections part at least).

What if I don’t have enough (or “good enough”) music to release?

Most music marketers will say something along the lines of “obviously the first step is to make sure you have great music” and leave it at that.

In this course, I actually provide dedicated lessons and exercises to make your music “good enough” and to make sure you have plenty of music to release.

What if I don’t have any new music to release?

Although you can use music that’s already been released, promoting music within its first 28 days of release is the best way to get on Spotify’s algorithmic playlists to get free streams and fans sent to your music.

This is why I actually provide dedicated lessons and exercises to make sure you have plenty of music to release.

Does this strategy really work… how do I even know I can trust you?

I’m not a marketing guru or business expert – I’m a musician that knows a lot about marketing.

I’ve spent the better part of my whole life dedicated to music and trying to make something happen in music.

The strategies I teach in this course are the very same that I’ve used myself to get over 3,500,000 streams on Spotify.

After helping a handful of friends across different genres in my music scene achieve amazing results, I decided to put everything I know into 1 single result-focused course to help as many dedicated music creators as possible do the same.

The proof is in the pudding as they say.

How To Upload To Spotify As An Artist (& Get Paid)?

Want to upgrade from just making music to actually get your own music on Spotify and becoming an official Spotify artist?

To upload to Spotify as an artist, you need to sign up with one of Spotify’s preferred music distributors and submit your music, artwork, and artist information through that distributor.

Thankfully it’s easy for anyone to upload music to Spotify because a company called DistroKid came along and started offering unlimited song uploads for a small annual fee without taking a percentage of any of your earnings away.

Before DistroKid, it was too expensive and complicated (..you had to pay PER song EVERY year).

To learn more about DistroKid, check out my big fat DistroKid review for everything you will ever need to know about them. There is even a handy How To Choose A Distributor Guide and some info on the nice DistroKid discount.

If you are wondering want to know more details about how to do this yourself, how exactly you can claim your artist profile, and actually make some money by uploading music to Spotify, check out my article called How To Upload To Spotify As An Artist (& Get Paid)

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Click here to see a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 5,000,000 times on Spotify as an artist (called Best Friends Club).

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission. 🤗

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

"Copy/Paste" Your Music Promotion with The FREE Checklist I Used To Get 3,000,000+ Spotify Streams

Get your 7-step checklist for FREE: