Picture it: your new song just got added to a massive Spotify playlist and the streams are ROLLING in…
You haven’t seen this kind of result before and you couldn’t be more excited for the future of this song.
How many streams is this going to hit!? 😮
Will it be my first to crack 1,000,000 Spotify streams!?? 😮
And then just like that…
Your song is removed from that playlist after a few short days and it all comes crashing down. 📉
Daily stream counts go back to where they were before, no playlist adds, no saves, no new followers, no real fans to be gained…
It makes you question: were any of those earlier streams even real?
It’d be one thing if the playlist at least added some LONG TERM fans of your music that would stream and enjoy your music for years to come.
…is this kind of “music promotion” really sustainable for independent artists with limited time, energy, and money on tap to promote our music? 🤔
How Sketchy Spotify Playlist Promotion Can HURT Artists
I have to issue a pretty brutal warning about this kind of “playlist promotion” that too many great artists get trapped into…
Did you know that playlist you were on for JUST a few days or weeks can completely ruin your chances of success on Spotify?
Not only does it SUCK in the short term that you only had a momentary few days of boosted daily streams…
(and now the song you worked so hard on is now taking in terms of daily streams, listeners, and followers)
But there are even WORSE long-term effects you can expect from that suspicious Spotify playlist as well. 🤕
The Importance of Healthy Spotify Algorithmic Data For Your Artist Profile
Spotify’s algorithm takes note of everyone who listens to your music to create a “profile” for your listeners.
When your algorithmic profile is dialed in, Spotify can find thousands & thousands MORE of those types of listeners for FREE.
You’ll see this by triggering algorithmic playlists like Release Radar, Radio, Discover Weekly, etc.
If your algorithmic profile is NOT dialed in because the “fans” that listen to your music listen to every type of music under the sun…
Spotify’s algorithm can’t pinpoint the “perfect listener” of your music and then easily find you more & more & more of them for free. 👎
Avoid Spotify Playlists With Bots & Fake Listeners
You see, those sketchy playlists you may have been on are FILLED to the brim with bots or “listeners” that are listening to an abnormally wide range of music…
Because they “listen” to any artist that pays to get on that playlist – no matter what genre. 🤖
Having these types of listeners making up YOUR own artist’s algorithmic profile means that:
❌ Spotify’s algorithm will never find your true fans
❌ Spotify will never push your music to its algorithmic playlists
❌ Spotify’s editorial playlist curators will avoid like the plague
..and it can take years of proper music marketing to course correct this fatal mistake.
Which SUCKS because SO many artists fall into this trap with GOOD intentions not knowing the severe downsides.
So I’ll show you how to course correct by doing things right from now on. 😊
And if you haven’t fallen into the trap of sketchy Spotify playlists…
I’ll show you how to make sure you get things right from the START.
The Best Way To Promote Your Music On Spotify (…and Trigger The Algorithm)
I’ve tested a LOT of different ways to promote my music over the 15+ years I’ve been doing this…
(both on and off Spotify)
…but what’s the #1 tactic that has had the biggest impact on me hitting 6.5 million Spotify streams?
Unfortunately, it has to be Facebook Ads.
Time after time, ads have proven to be the only tactic that:
✓ Gets real fans that actually stick around
✓ Finds listeners that stream & save songs enough to trigger the Spotify algorithm
✓ Can easily be turned off and on whenever you need them
With that said…
The reason I said “unfortunately” is because the way they are normally taught makes them time-consuming AND expensive.
2 downsides that just don’t gel with me as an independent artist with limited time and money to dedicate to getting my music heard.
To learn more about these downsides & how you can work around them read this:
Spotify has really leveled the playing field by allowing free access to reach new listeners and streams for free through their algorithmic & editorial playlists.
You just need to learn how to do “music promotion” the right way, my friend. 🙂