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The #1 Thing Your Music Business Plan Needs (To Truly Work)

By Matthew Vultaggio

October 24, 2022

I’m going to reveal to you the number one thing that your music business plan must have if you truly want it to be successful in any way.

You see, one of the non-music-related hobbies that I absolutely love to do is go on long bike rides (3 or 4 hours) to explore my neighborhood and clear my head.

These rides give me plenty of time to reflect on the week I had (what went great, what could be improved, etc) and made me realize I accomplished quite a lot:

  1. I mastered a new track and submitted it to my music distributor
  2. I created new social media templates for my latest release and scheduled them on my Instagram
  3. I planned out the next 4 months of releases to get me through 2022 and into the first few months of the new year

Reflecting on my week really made me realize that one of the keys to really developing your music career and making sure that your music business plan is constantly moving you forward is…

Consistency.

Consistency Is The Key To Music Career Development

When you commit to being consistent in your music business or music career, you can guarantee that every single week and month going forward, you are further than you are right now.

There doesn’t have to be 1,000,001 things that you do every single day, but I do recommend that you have:

  1. At least one goal or one project that’s directly related to music that you want to complete each week
  2. At least one goal or one project directly related to your music business that you want to complete

The reason that I would recommend following a weekly goal instead of daily is that you probably going to have a lot of other things going on in your life.

Whether it’s family, friends, a day job, or wanting to have some kind of social life…

It’s likely that trying to commit to doing 1 new thing (let alone 2 things) every single day might be overkill and a fast track to burning out.

This way you can space out your goals and projects over the course of a week and be both more flexible and realistic with what you want to accomplish in your music career.

Remember: music career development is a marathon and not a race.

1 or 2 weekly goals allow you to be more realistic with the time that you do have while making sure that you are hitting you are consistently continuing to further your music and your music business.

How To Work On Music Every Single Week

The first weekly goal you should have is to find at least one music-related project or goal that you want to complete each week.

Examples of music-related goals or projects can include:

  • Writing new songs
  • Recording new demos
  • Moving a song from demo to release-ready
  • Studying or practicing your instrument
  • Studying music theory

The idea here is that each week you want to have a plan for how you are going to improve not just as an artist but also as a musician.

If you want to find success with your music, you need to commit to constantly honing your craft as a musician (ie: technical skills) as well as honing your craft as an artist (ie: creative skills, songwriting, etc)

How To Build Your Music Career Every Single Week

The second thing you want to do is make sure that you are building your music career every single week by having at least one goal or one project that you want to complete.

Examples of music business goals or projects can include:

  • Setting up Facebook Ads to promote your music on Spotify
  • Scheduling social media posts
  • Submitting a new song to your music distributor
  • Studying & implementing a new tactic or strategy from a Youtube video or course

And remember…

It doesn’t need to be a million and 1 things, but you should always aim to get AT LEAST 1 thing done for your music business each week.

Even the smallest of baby steps can lead to massive results when you commit to being consistent.

How To Get Started Being More Consistent With Your Independent Music Career

Personally for me, one of the biggest things that I’ll do each week is complete (or work towards completing) my simple 7-Step Release Checklist.

These are the exact seven steps that I follow every single time that I’m releasing music so that I can automate the process and “copy/paste” my music promotion.

You see, a big part of my music release strategy is releasing a brand new song every 28 days to maximize my ability to trigger the Spotify algorithms…

So I need to be able to streamline and automate the tasks that I complete to promote my music as much as possible.

Combining this release strategy and the 7-Step Release Checklist is a big part of how I’ve reached over 5 million streams on Spotify today.

So click here to grab a free copy of the checklist so you can implement it in your music business today.

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.

If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.

Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I’ve put together a completely free course that you can check out called Facebook Ads For Musicians’ Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂

Website & Smart Links

I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use.

I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).

Want more tools and resources for your music career?

If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).

P.S. There are even some free tools and resources included on that page as well! 🙂

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