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The Best Spotify Promotion In 7 Steps (..instead of 250!)

By Matthew Vultaggio

July 20, 2023

Stop me if you haven’t been in this situation before:

You just finished up a new song, sent it off for distribution, and are starting to figure out how the heck you’re going to get ears to it.

It’s one of your best songs yet and you know if you could just catch a small break with this one it’d make a huge difference in your music career.

So you start doing some research and creating your own custom plan based on what gurus on the Internet are saying:

🤔 Spend at least $1,000 on Facebook Ads

🤔 Create 20 – 30 videos for daily posting on TikTok

🤔 Create another 10 – 20 videos for posting to Instagram

🤔 Prepare a message to spam all your friends & family

🤔 Create a “press kit” for sending out playlists & blogs

🤔 Submit your song to 100s of playlists & blogs

🤔 Update your artist bio on Spotify and social media

Now, I don’t know about you but that sounds like a LOT of time, energy, and money for tactics that aren’t remotely guaranteed to work.

Why does “music promotion” need to be so draining?

At this point, what I want you to think about is this…

Do artists like us really need to have a task list that is 100 pages long and save up $1,000s to get our music heard?

Considering the absolute fact that we have limited time, energy, and money…

Is it really smart to go about promoting our music with a “throw it all at the wall and see what sticks” approach?

These are the hard-hitting questions I want you to think about today, my friend.

Because when you’re ready, I’m going to share even more about how going about “music promotion” in this way can not only negatively impact your release, your entire music career, and honestly..

Even the quality of your life and your mental health on a personal level too.

It gets worse…

I know firsthand how crippling a failed release can feel (especially when you were SO certain your song was great).

I also know firsthand what it feels like when you have multiple failed releases in a row. 👎

On top of all that..

I know how much worse it all feels when you’ve spent $1,000s on promotion and 100s of hours creating “content” and pitching your music for that result.

What I’ve experienced is that misusing your precious (and severely limited) time, energy, and money on things that don’t work impacts NOT just your release…

But also your entire music career, your confidence, the way you feel about yourself, your mental health, etc, etc.

Because if the thing you’re SO passionate about is failing so miserably and not living up to your own expectations…

What does that say about you as an artist?

What does that say about you as a person?

It can only start to make more and more sense to simply:

🗑️ Throw in the towel

😥 Give up on your dreams

💼 Cozy up with that 9-to-5

To put it bluntly: the feeling 100% sucks ass, my friend.

This is why I want to share a “quick win” that you can start implementing straight away to turn things around today.

It’s one of my favorite exercises in this annoying world of “music marketing” BS and best of all…

It’s completely free and takes only a few minutes to take action. 🤙

But first I need to get this off my chest, my friend…

I really want you to remember that your passion is worth pursuing and that you should never give up on that.

So now let’s get to turning things around for you (when it comes to your music career at least).

7-step music promotion (instead of 250!)

As of writing this, I’ve personally released over 50 songs on Spotify and have racked up over 6 million streams to those songs:

Along the way, I experimented with every type of Spotify promotion under the sun and ultimately landed on the core 7 tasks that I found to work every time without wasting my time, energy, or money in the process.

These 7 steps are to:

  1. Submit Song To Music Distributor
  2. Pitch Song To The Spotify Editors
  3. Prepare Video Assets
  4. Prepare Website
  5. Schedule Facebook/Instagram Ads
  6. Schedule Social Media Posts
  7. Simple Post-Release Activities

So before we begin with your quick win, I put together a free gift just for you. 🎁

I’ve taken the above 7 steps and put them into a handy checklist that you can use as a resource every single time that you need to release new music.

Each step includes detailed information on why it’s important, how to complete the step, and when the step should be completed by.

Click here to download your free 7-Step Spotify Release Checklist.

Now that you’ve got your gift in hand, let’s move on to the quick win you can complete in a matter of minutes to get a real jumpstart for your making your next release your best yet.

Prepare Your Spotify Release for Success (..in 5 Minutes or Less)

To get started, I want you to do 2 things:

✓ Open up your free 7-step Spotify release checklist

✓ Grab a pen & paper or open up a doc/spreadsheet

Next: write down the name of your next release or a song you would like to release someday soon.

About 6 lines down the page/doc/spreadsheet, I want you to write down a release date for that song that is at least 4 or 5 weeks in the future:

Now all you need to do is follow these simple steps:

1️⃣ Write down the first 6 steps from your free 7-step Spotify release checklist in the space in between your song name & release date.

2️⃣ Write your release’s “due date” beside each of the 6 steps by following the recommendation in your checklist.

3️⃣ Put those dates in your calendar so you don’t forget them.

Your worksheet should now look a little something like this:

BOOM! Just like that, you have a simple plan for your next release that focuses on quality over quantity.

Follow this plan by reviewing the details in your free 7-Step Spotify Release Checklist and you’ll have all of your “music promotion” scheduled in advance so you can actually celebrate release day…

And you’ll be optimizing the limited time, energy, and money that you have as an independent artist by only focusing on what works (and ditching the rest).

…worried about getting any of these simple steps wrong, my friend? 🤔

You can simply toggle any of the steps in your free 7-step Spotify release checklist to get detailed instructions on how to complete it:

And to make things even easier for you, my friend…

I’ve included a template you can use that prepares all the work above for you and even calculates each task’s due date based on the release date you punch in:

..so what are you waiting for, my friend?

Click here to download your free 7-Step Spotify Release Checklist.

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Click here to see a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 5,000,000 times on Spotify as an artist (called Best Friends Club).

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission. 🤗

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

"Copy/Paste" Your Music Promotion with The FREE Checklist I Used To Get 3,000,000+ Spotify Streams

Get your 7-step checklist for FREE: