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ToneDen Alternative: The Best Option To FanLink & Ads For You

By Matthew Vultaggio

June 7, 2021

When I started looking into ways to create landing pages to market my Spotify releases through ads and my Instagram link in bio, I knew there had to be a better and cheaper alternative to ToneDen and their FanLink pages. Luckily, I was able to find just that.

The best alternative to ToneDen and their FanLink pages is to build your own custom WordPress website. WordPress is easy and cheaper to use, plus you can fully customize your landing pages and build out your own fully-fledged website.

Although ToneDen does seem like a really great platform, they really just combining Facebook ads with basic web pages. Both of which, you can learn to use yourself with an end result that is cheaper and infinitely more customizable.

In this article, I will show you the best alternative to ToneDen and how you can get started quickly and easily. To learn more about this, simply keep on reading, my friend. 🙂

The Best ToneDen Alternative For Spotify Success

The best ToneDen alternative for any artist or producer looking to find success on Spotify is to build a fully customizable WordPress website and to run ads directly with the Facebook Advertising platform. This Do It Yourself approach is cheaper and provides more flexibility and options.

The main 2 things that ToneDen does for artists is:

  1. Create basic webpages
  2. Automate the Facebook Ads platform

…so why not just do these things yourself and save some serious cash?

Plus, when you do these 2 things by yourself, the benefits are massive.

  • There is much more flexibility and many more crazy detailed targeting options inside of the Facebook Ads platform
  • Instead of just a few landing pages for your releases, you can build out a full-blown website with contact info, biography, blog posts, and absolutely any creative web pages you can think up
  • WordPress website and theme options make it easy to have your landing pages look exactly like ToneDens or any other similar ToneDen competitors like Hypeddit, Hyperfollow, LinkFire, Feature.Fm, etc

For a free step-by-step course on how to get started with this, check out my free course on smart links for music.

And again, it is much, much cheaper to build out your own website landing pages and run your own ads (I can’t stress that enough hehe).

Create Your Own ToneDen FanLink Pages

If you already have your own website, then you can actually do this for free.

If not, then don’t worry it’s cheap, easy, and will end up saving you some serious cash. Plus, there are a lot more things you can do with a fully functioning website. These include:

  • Build your own website with a homepage, contact page, about me page, etc
  • Add in a Store page where you can start selling merch
  • Start your own blog
  • Create fully customizable ToneDen-style FanLink pages

The two ways to create your own ToneDen-style FanLink pages are by creating a Squarespace-based website or a WordPress-based website.

They are both great options, but I personally use and would recommend WordPress.

Here is why:

  • There are no (or very low) monthly fees
  • More customization and flexibility because of the endless amount of plugins available
  • The option to use pre-made templates already in the style of Linktree, Toneden, Hypeddit, etc.

For a free step-by-step course on how to get started with this, check out my free course on smart links for music.

To get started with your own custom website, you just need to follow these steps:

  1. Install WordPress: All you need to do is use a web hosting service like Bluehost that gives you web hosting, a website domain, and then instantly sets up WordPress on it for you.
  2. Install a premium theme (I recommend Thrive Architect to create beautiful web pages by dragging and dropping instead of coding) or just get started with completely free WordPress themes.
  3. Use a ToneDen template to get started ASAP or create your very own fully customized landing page and web pages to suit your needs.

The free WordPress page editor is actually quite powerful and will definitely do the trick. But with that said, this really is the best option if you want to go live quickly, have more customization options, and save some money.

When you are ready, you can always upgrade to a drag-and-drop editor like Thrive Architect. There is no pressure with this method and you won’t be stuck paying a monthly bill when you are ready to upgrade. 🙂

Either way, you can customize these pages to your heart’s content. On top of that, you’ve actually picked up an incredibly invaluable skill. Congrats, my friend! 🙂

ToneDen vs Facebook Ads

ToneDen uses the Facebook Ads platform to run Instagram story ads to fans of artists that may be similar to you. In comparison, using the Facebook Ads manager directly, allows you to run similar Instagram story ads as with ToneDen but also gives you access to all of Facebook and Instagram’s advertising tools.

With the Facebook Ads Manager, you can target all the same artists and genres that you can with ToneDen (plus way more). In fact, all ToneDen is doing is automating the use of the Facebook Ads Manager for you.

Essentially, ToneDen has a monthly subscription cost to use (in addition to the ad costs for your campaign) but is easier to get started using, while Facebook Ads is cheaper and more flexible but has a learning curve.

Pros of using ToneDen:

  • ToneDen is quick to get setup and running
  • ToneDen will create a basic landing page and ad for you

Pros of using Facebook Ads:

  • There is no cost to use the Facebook Ads Manager (you only pay for the ads you serve)
  • Facebook Ads Manager gives you many more targeting options (ie: artists, companies, demographics, etc)
  • Facebook Ads Manager allows you to run ads to both Facebook and Instagram, and to more than just Story ad placements
  • Facebook Ads Manager allows you to “retarget” ads to anyone who engages with your Facebook or Instagram profile or website, anyone who saw your previous ad campaign, and even people who say 25% – 95% of a specific video or ad (and more)
  • Facebook Ads Manager allows you to leverage their machine learning and algorithms to create “Lookalike” audiences which are people similar to custom audience groups such as anyone who engaged with you before, took a particular action, or watched a specific video (and more)

Is ToneDen Worth It?

ToneDen is worth it to artists and musicians that have money to spare and do not want to go through the effort of creating their own landing pages and learn the Facebook Ads platform. However, ToneDen is not worth it for any musician or artist that wants to save money and have more design and fan targeting options.

There are several reasons you may want to consider alternatives to ToneDen. Although it is a great platform that is filled with many useful services and features, it does have its downsides, such as:

  • Technical limitations
  • Limited customization options
  • Really high monthly fees

I covered something similar in my previous article, Is Linktree Free? Hidden Costs Exposed!, but ToneDen uses the same marketing tactic called the “Freemium” model when it comes to offering their FanLink pages for “free”.

Essentially, they give away “free” services/features/products with the intent of hooking you on to their platform so that they can continue to entice you with paid monthly features.

Is ToneDen good?

ToneDen is a good option for any artist or musician that would rather pay extra for basic web pages and advertising campaigns, instead of taking the time and effort to learn how the Facebook Ads platform and to build their own web pages.

It is important to note that proper marketing costs either money or time. The best marketing costs both money and time.

Simply put if you don’t have the time to learn some basic music marketing concepts, then you have to pay a high monthly fee to companies like ToneDen.

There is nothing wrong with that, but around these parts, we believe it is more important that you learn these things yourself so that you save more time and money in the long run.

Is ToneDen safe?

ToneDen is safe to use because they have been around since 2015, hundreds of artists use them and have had success with them, and because they genuinely seem interested in providing quality services and products to artists and musicians.

Although I personally think that learning how to build out your own website and Facebook ads is the best way to go, ToneDen is definitely safe and seems to be a super great company to work with. 🙂

Companies Like ToneDen To Check Out

Companies that similar to ToneDen include LinkTree, LinkFire, and Hypeedit. However, the best ToneDen alternative is to build a fully customizable WordPress website because it is cheaper and more flexible when designing web pages.

ToneDen really just combines Facebook ads with basic web pages. Both of which, you can learn to use yourself with an end result that is cheaper and infinitely more customizable.

Here is a list of companies like ToneDen that are worth checking out:

ToneDen Not Working? Do This.

If ToneDen is not working for you, the best thing to do is contact their support, take part in the free ToneDen Academy to learn the best practices, or start looking for an alternative to ToneDen.

Although most of their offerings are automated and set up so that you should see success as easily as possible, it is very possible that you may run into technical issues or simply not see the results you were hoping to see.

To learn more about what to do if ToneDen is not quite working out for you, check out my article that explores what to do when ToneDen is not working.

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.

If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.

Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I’ve put together a completely free course that you can check out called Facebook Ads For Musicians’ Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂

Website & Smart Links

I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use.

I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).

Want more tools and resources for your music career?

If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).

P.S. There are even some free tools and resources included on that page as well! 🙂

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