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5 Reasons To Use Spotify Playlists To Grow Your Streams

By Matthew Vultaggio

October 15, 2022

When promoting my music on Spotify, I always make sure to have a Spotify playlist campaign running at a low daily ad spend in the Meta Ads Manager.

I’ve used this tactic for about 2 years now, and it’s been incredibly effective in my journey to getting about 5 million streams on Spotify so far.

Here’s an example of a Spotify playlist that I’ve built up to have over 3,000 active followers with the help of Facebook and Instagram Ads:

By running Facebook and Instagram ads to a Spotify playlist that you own, you can really grow your Spotify streams for your new releases and back catalog as you grow your number of playlist followers.

In this article, I’ll give you a quick rundown of the five reasons that you should definitely be considering building out a Spotify playlist campaign like this.

5 Reasons You Should Use Spotify Playlists To Promote Your Music

These 5 reasons are taken from this YouTube video I created where I also show you how to build out the actual playlist in Spotify:

1. Build Up Active Followers To A Spotify Playlist You Own To Increase Your Stream Counts

The first reason that you’re going to want to build out your own Spotify playlist that you run ads to is simply that this is a fantastic way to build out the followers on that playlist.

By including several of your own songs on this playlist, not only can you increase your overall stream counts but you can also be bringing attention to the songs in your back catalog.

This is particularly special because the steady increase in streams can result in your older songs getting picked up in Spotify algorithmic playlists like Radio and Discover Weekly.

2. Confirm Your Facebook Ads Are Getting Real Spotify Streams

The second reason is probably the most important reason:

If you’re running Facebook ads it can be very difficult to tell if you’re actually getting streams or if you’re only getting fancy numbers in the Facebook ads manager.

There’s nothing worse for independent artists than to spend any amount of money on ads just for the ads to hit bots and never result in actual streams on Spotify.

When inside of the Spotify For Artists dashboard, you can navigate over to the “Playlists” section of the “Music” tab to see how many streams you are getting from particular playlists:

If you’re actually spending money on something you want to know that it’s actually working – and running your ads to a Spotify playlist is a great way to confirm if your Facebook Ads are working or not.

3. Increase The Stream Counts Of Your New Releases

The third reason is as you’re releasing new music and adding to your catalog, you can also add those new releases to your Spotify playlist.

If you’re both running ads to that playlist and have a growing number of active followers on that playlist, you can really help boost that new song’s stream counts.

Here’s an example of how I gained an extra 600+ Spotify streams just by adding my latest release to the #2 position of a Spotify playlist that I own:

4. Make Connections & Network With Similar Artists

The fourth reason is you can make connections and network with artists that are on the same level as you by simply adding some of their songs to your Spotify playlist.

Some artists you may way to add to your playlist include:

  • Artists in that “Fans Also Like” section of your Spotify profile
  • Any artists that you might be talking to on social media or at shows
  • Artists that you want to start playing shows with or collaborate with

When you have actual active followers on your Spotify playlist, these artists will start to get extra streams because of you and may take notice of you and your playlist!

5. Get On More Spotify Algorithm Playlists By Making Algorithmic Connections

And the fifth and final reason is that you can also make algorithmic connections with more aspirational artists that you would like to share fans with.

The Spotify algorithm creates connections between artists based on the listening behavior of fans on Spotify.

If a fan listens to Artist A and then right after listens to you (as they would on a playlist), the Spotify algorithm may start making algorithmic connections between the two of you.

When a strong enough of an algorithmic connection is made, your music can start showing up on Spotify Radio playlists for that artist as well as other algorithmic playlists like Discover Weekly and Your Daily Mix.

By building up a Spotify playlist that you own, you can influence these kinds of algorithmic connections since you are in complete control of all of the songs on that playlist.

How To Create A Spotify Playlist To Promote With Ads In 5 Simple Steps

There are only 5 key steps that you will need to follow in order to create your own Spotify playlist that can be used with Facebook and Instagram ads:

  1. Create a new playlist on Spotify
  2. Make sure the song you want to use in your video ad is in the #1 position
  3. Fill positions #2 through #10 with your own music (optional)
  4. Fill the remaining playlist positions with any song of your choosing
  5. Update the playlist cover with your own custom art

For a more detailed look at these 5 steps, check out this article on How To Create A Spotify Playlist To Promote With Ads. 🙂

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.

If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.

Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I’ve put together a completely free course that you can check out called Facebook Ads For Musicians’ Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂

Website & Smart Links

I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use.

I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).

Want more tools and resources for your music career?

If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).

P.S. There are even some free tools and resources included on that page as well! 🙂

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