In this article, I’ll explain what Spotify’s “Discovered On” playlists are, why they are so powerful for artists and labels, and how you can get your music on these playlists.
Artists, curators, and fans alike have used the “Discovered On’ section on an artist’s Spotify profile as a key tool for finding high-quality playlists to submit music to or simply listen to.
Discovered On is a section of any Spotify artist profile that lists the most popular playlists that the artist has been on in the last 28 days. These playlists are driving the most streams and monthly listeners for the artist and are ranked from most streams to least.
The playlists that you can find in this section are incredibly powerful since they are not only confirmed to have real fans and listeners but are the artist’s highest source of streams and the main ways they’re being discovered on Spotify.
Simply put: learning how to find the curators of these playlists (or speeding up and automating this process with something like PlaylistSupply) can lead to high-quality placements for your music that are truly worth the outreach.
Spotify’s “Discovered On” Playlists Explained
You can find the Discovered On section by scrolling to the bottom of any Spotify artist profile, just above the “About” section:
The playlists you will find here are the main ways that this artist is having their music discovered on Spotify and is a major contributing factor to whatever their current monthly listener count is.
On top of this, these playlists tend to have a higher Spotify Popular Index than most playlists and any song added to these playlists can expect at least some kind of positive impact on their standings with the Spotify algorithm.
If you have limited time for playlist outreach or are looking for very high-quality playlists to reach out to, then playlists in the “Discovered On” section are where you will be wanting to focus your time and energy.
To get started with this all you need to do is:
- Brainstorm a list of similar artists who you would like to get on similar playlists and/or reach their level of monthly listeners on Spotify
- Manually go through the playlists in the “Discovered On” section for each artist or use a tool like PlaylistSupply to automatically find curator contacts for you
- Reach out to each playlist curator that you have contact info for you to try to secure a playlist placement
Due to the quality of these playlists, I’d highly recommend prioritizing these specific playlists to anyone that is serious about using Spotify playlist promotion to promote their music.
Save Time Finding Spotify “Discovered On” Playlists With PlaylistSupply
In addition to using an algorithmic AI to track down Spotify playlists (and real contact info of the playlist curator) so that you can reach out to them with your music…
A neat new feature from PlaylistSupply now lets you automatically track down playlist data from any artist’s “Discovered On” section.
This can save you hours of work hunting down playlists and playlisters that are actually high quality and relevant to your music without spending an arm and a leg on dedicated Spotify promotion services.
Here is how you can hack any artist’s “Discovered On” Spotify playlists in 5 simple steps with PlaylistSupply:
- Login to PlaylistSupply
- Type in the artist whose “Discovered On” playlists you want to find
- Select “Organic Discovered” for your Criteria
- Click “Search” to have PlaylistSupply track down the playlists and curator info for you
- Save any playlists you like to your database so you can monitor them over time, download the contact info, or save them for later
Considering the quality that these types of playlists can provide artists, it’s pretty cool that there is a tool available that can speed up the process of hunting these playlists and verified playlist curator contact info down.
It’s important to remember that you will still need to do the outreach yourself and that PlaylistSupply can only grab the contact info of curators that make their info publically available.
With new features like this being added all the time, PlaylistSupply remains a no-brainer for artists that focus on Spotify playlist promotion since it saves hours of manual labor and results in such a high-quality Spotify playlist curator database.
3 Ways To Upgrade Your Spotify Playlist Promotion With PlaylistSupply’s Organic Search Feature
If you’re an artist, artist manager, or record label that takes Spotify playlisting and organic playlist submission seriously…
Here are 3 ways you can upgrade your Spotify playlist promotion with PlaylistSupply’s Organic Search today:
1. Track Down Higher Quality Playlists For Your Music Promotion
Playlists featured in an artist’s “Discovered On” section are the most active and most important playlists to drive streams for that specific artist.
Being able to quickly and easily get contact info for these high-quality playlists is the best form of organic Spotify promotion that you can do.
Plus – reaching out and submitting your music to these playlisters by yourself can then make this organic Spotify promotion completely free for you (and is recommended since you’re actually building connections and networking).
2. Focus Your Outreach On Only The Most Effective Playlists
Independent artists and musicians like you and I have very limited time to spend on promoting our music, making 100s of organic playlist submissions, or running detailed playlist outreach campaigns.
By focusing your outreach to secure placements on only the Spotify playlists that you know are the highest quality and most likely to actually get results…
You can make sure you get the most “bang for your buck” out of the limited time and energy you have available for music promotion and getting your music heard.
3. Research Spotify Editorial Placements Of Similar Artists
Although no public curator information is available for editorial playlists, you can use PlaylistSupply’s Organic Search to conduct valuable research on the editorial placements of similar artists to you.
Understanding what editorial playlists are driving the most streams for artists in your genre will give you powerful insight into what you should be including in your Spotify editorial playlist submission when releasing new music.
Playlist Supply Pricing Explained
PlaylistSupply’s new Organic Search feature is an add-on to the standard PlaylistSupply tool that allows you to automate the process of building a database of contactable playlisters for your Spotify playlist promotion.
If you want to be able to automate the process of finding the contact information of playlist curators from an artist’s “Discovered On” section in Spotify, there are 3 plans to choose from:
PlaylistSupply Indie costs $24.99 per month and gives you 25 credits, which is perfect for smaller artists or anyone wanting to test out the Organic Search feature.
PlaylistSupply Viral costs $39.99 per month and gives you 50 credits, which works best for anyone managing multiple artists or anyone looking to do a very large push for a release.
PlaylistSupply Record Label costs $69.99 per month and gives you 100 credits, which, as the name suggests, is ideal for labels that have several artists or anyone doing a massive push for their latest release.
When you search the database, a credit is only used up if at least 1 playlist curator’s contact info shows up and 2 credits are used up if your search reveals 6 or more curator contact info.
This means that you don’t have to worry about wasting credits on playlist searches that don’t provide any value to you.
Personally, I’d recommend testing things out with the PlaylistSupply Indie plan and then upgrading if you love it or whenever you have a larger release to promote.
PlaylistSupply Basic Review: Is It Worth It?
So, what about the basic version of PlaylistSupply that doesn’t include the Organic Search feature… is that worth it?
PlaylistSupply is worth it because its database is always current since it auto-updates using an algorithmic AI, it has features that allow you to determine the quality of individual playlists, and it allows you to build up a direct relationship with each playlist curator.
Although you could definitely take the time to scan through Spotify on your own to find contact info and quality check playlists to build up your own database, PlaylistSupply makes this process much quicker and makes sure your database is always up-to-date.
To read learn more about the base version of PlaylistSupply, check out my full PlaylistSupply review. 🙂
