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5 Steps To Get 1 Million Streams on Spotify in 2023

By Matthew Vultaggio

November 27, 2023

In this article, I will break down exactly what you need to do to get 1 million streams on Spotify based on my previous experience (I have gotten 2.5 songs to the 1 million stream mark on Spotify so far).

To get 1,000,000 streams on Spotify, all you need to do is:

  1. Make and record music
  2. Upload your music to Spotify
  3. Release your first single
  4. Get 395,257 people to your Spotify profile
  5. Release new music regularly to keep listeners interested and to build momentum

..so, now you are asking…

Why exactly do I need to get 395,257 people over to my Spotify profile?

The answer is simple: I got exactly 395,257 people over to my Spotify profile who listened to my song 2.53 times each on average —> 395,257 x 2.53 = 1,000,000.21

And, the reality is…

You need to hit those numbers or better to get 1,000,000 streams on Spotify.

Luckily for you, I’ve created a course completely dedicated to showing you exactly how I’ve done this for my own music (2.5 times), through a combination of:

  • Facebook ads
  • Simple social media strategies
  • Time-saving content creation techniques
  • Optimized productivity & time management
  • A pathetically small budget for tools and ads

However, I should warn you…

Getting to 1,000,000 Spotify streams was NOT easy for me to pull off. In fact, it was quite hard.

But, with that said, I didn’t have this course or a time-traveling variant of myself available to me as my guide. If I did, it would have definitely been much easier.

The knowledge of how to get 1,000,000 Spotify streams, from explaining how to actually get the music “great” to getting that music up on Spotify the right way to preparing and running your very own Spotify release strategy without any stress on the day your song comes out, is now readily available for anyone seeking it out.

How To Make Something (Finally) Happen With Your Music

If you’ve been putting in any amount of time and money into your music, you probably want something to happen with your music and for all that hard work and effort to actually pay off.

To make something finally happen with your music, there are a few skills that you need to learn.

These skills include:

  • Learning how to gain, fans, listeners, and streams on your Spotify artist profile
  • How to make the Spotify algorithm work for you
  • How to grow a real and loyal fanbase for your music

The key here really is fans, and you actually don’t have to do this alone.

It is possible to “hack” Spotify’s algorithm to put your music in front of fans who listen to similar artists, songs, and genres to you.

Although these are essentially free streams from Spotify, it does take work and effort to actually trigger the Spotify algorithm so that it starts recommending your music.

You also want to do it in a very specific way so that Spotify recommends the right fans over to your music. This means:

If you aren’t excited about creating a real, valuable, long-term career in music, then Spotify Success really isn’t for you.

How I Personally Got To 1 Million Streams On Spotify

It’s taken a long time. A very, very long time. But.. it’s been extremely worth it.

17 years ago I got my very first guitar, a sick Squier Stratocaster in sunburst (that I’d later bust-up quite a bit in my Nirvana phase) that started my life as a musician.

This lead to countless bands, live shows to usually 5 people (aka our parents and girlfriends), recording sessions, G.A.S. attacks, MySpace pages, and failed projects.

It took 17 whole years but I finally got what I always wanted since I was a 13-year-old kid….

A simple sliver of proof that I wasn’t crazy to be so obsessed with music and that I could actually make my passion for music my life.

Fast forward to today:

  • Over 3.5 million streams
  • 15+ official Spotify editorial placements
  • Support from big-time artists like Martin Garrix and Foals
  • Real, living, and breathing human beings reaching out saying that they dig my music

I’ve learned so much along the way, made too many mistakes, and probably spent too much money and too much time.

…And if you’re reading this right now, I’m happy to have the chance to be able to share all of those years of knowledge with you so you don’t need to go through the same struggles that I did.

But, enough about me…

“Is it possible for me to hit 1,000,000 Spotify streams as well?

It takes quite a bit of determination and focus, but honestly, if I can do it then anyone can do it.

Here are a few questions that I get quite frequently about finding success on Spotify.

What if I don’t have an fanbase or audience?

Having some kind of fanbase or audience can definitely be helpful and make things much easier, but this course is designed to show you how you can start seeing success on Spotify even if you don’t have an audience of your own yet.

I got to where I am today without an audience. In fact, I didn’t even tell friends or family that I started my musical project.

Do I need any experience or connections?

Not at all!

I assume you know nothing about digital marketing, advertising, or even Spotify in this course.

I got to where I am with no connections (as an introvert I still barely have any tbh) and I assume the same is the case for you (the no connections part at least).

What if I don’t have enough (or “good enough”) music to release?

Most music marketers will say something along the lines of “obviously the first step is to make sure you have great music” and leave it at that.

In this course, I actually provide dedicated lessons and exercises to make your music “good enough” and to make sure you have plenty of music to release.

What if I don’t have any new music to release?

Although you can use music that’s already been released, promoting music within its first 28 days of release is the best way to get on Spotify’s algorithmic playlists to get free streams and fans sent to your music.

This is why I actually provide dedicated lessons and exercises to make sure you have plenty of music to release.

Does this strategy really work… how do I even know I can trust you?

I’m not a marketing guru or business expert – I’m a musician that knows a lot about marketing.

I’ve spent the better part of my whole life dedicated to music and trying to make something happen in music.

The strategies I teach in this course are the very same that I’ve used myself to get over 3,500,000 streams on Spotify.

After helping a handful of friends across different genres in my music scene achieve amazing results, I decided to put everything I know into 1 single result-focused course to help as many dedicated music creators as possible do the same.

The proof is in the pudding as they say.

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Click here to see a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 5,000,000 times on Spotify as an artist (called Best Friends Club).

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission. 🤗

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

"Copy/Paste" Your Music Promotion with The FREE Checklist I Used To Get 3,000,000+ Spotify Streams

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