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Koji Review: The Best Link In Bio & Smart Link For Music Artists?

By Matthew Vultaggio

March 21, 2022

If you’re looking to use Koji links in your link in bio or as smart links for promoting your art or growing your Spotify streams, I’ve put everything you need to know right here in this Koji review.

Koji links are an interesting (and free) option for link in bio pages that allows for a lot of customization via their built-in app store. Unfortunately, a lack of features for Facebook Ads means that few people will see your links since they can only be added to social media profiles or shared directly.

What makes Koji so interesting and unique is the fact that they have a huge library of free apps that you can use to not just promote your art but also make money, engage and build your fanbase, and even participate in NFTs and Web3 stuff.

…the catch?

Without the ability to do things like add a Facebook pixel and use Koji links for digital advertising, the number of people who are likely to even ever see your beautiful Koji link is very minimal.

If you want to learn more about Koji, some alternatives to look into, and how you can make the most out of music links like this, simply keep reading, my friend. 🙂

What Makes Koji Links So Great?

Unlike most “link in bio”-type page creators, Koji standouts for two main reasons: infinite customization and no pressure to pay to upgrade.

Koji competitors like Linktree usually give you a few templates to choose from and then restrict the rest of the features so that you are pressured to pay to unlock the features you really want.

What’s really cool about Koji is not just the fact that you can really customize the living heck out of your pages, but they also have a really large library of free apps that you can add to your pages.

The Koji App Store has categories like monetization, storefronts, web3, embeds, audience growth, and games with at least 3 – 6 apps per category.

Not only is this “app store” concept really unique and powerful but this is actually in addition to being able to add in links to anything you want and being able to customize the design of your pages.

Koji’s customization features alone are a clear step above what other competitors offer and allow you to really personalize the look and feel of your pages:

What’s even crazier about this is the fact that this is all offered for free without any signs of a “pay to unlock this feature” or even a pricing page on their website in general.

Now, at this point, you must be wondering why after all of the praise I just gave to Koji that I can’t recommend Koji links as a great option for musicians and music artists.

Where Koji Links Fall Short

The main issue that I have with Koji links is very simple:

With all of the great features and customization options that Koji has, the truth is that pretty much no one is going to see your super slick Koji links.

A study done by Ignite Media has discovered that Instagram’s organic reach is around 9.4%:

Organic Reach Across Social Media in 2021
Original source: https://www.ignitesocialmedia.com/social-media-strategy/social-media-organic-reach-2021-who-actually-sees-your-content/

This means that 9.4% of your Instagram followers are likely to ever see any of the Instagram posts that you spent so dang long putting together and posting.

With that number in mind, that means if you have about 10,000 followers on Instagram that means you can expect about 950 of them to see your post.

And just because they see your post does not mean that they will interact with your post whatsoever.

In fact, average engagement rates on Instagram can range from 2% to 6%.

This means that with 10,000 Instagram followers you can expect 950 followers to see your post and then only 57 to engage with it in some way.

Of those 57 people how many do you think will make their way to your profile to click your link in bio? 1 or 2 at best?

How many of those people that actually click your link in bio will even engage with your super beautiful and highly customized link?

It Only Gets Worse…

What you need to really be aware of is the fact that Instagram is truly Facebook’s 2nd product, with the Facebook app naturally being their first.

When Facebook first started, they were generous with organic reach but looking at the chart shows that organic reach for Facebook posts is now down to around 2.2%.

Facebook is generous with the organic reach of its apps only at first to encourage creators to create content and for users to engage with that content.

Facebook minimizes free organic reach over time in an effort to encourage content creators to pay for reach using their advertising platform.

What this means is that the 2.2% organic reach of Facebook posts is quite literally a peek into the future of what the organic reach of Instagram posts has in store for you.

This is why I can’t fully recommend Koji links to music artists and musicians since they do not have the features needed to run Facebook ads for musicians at this time.

Although it sucks that the trend is that you have to pay for your content to reach people, it is also true that:

Facebook Ads are extremely powerful and can be used to reach people that are likely to enjoy your art far beyond your current followers count.

The Strategy For Using Facebook Ads For Spotify Growth

Spotify rewards artists by giving them the opportunity to get placed on Spotify’s algorithmic and editorial playlists.

Getting your song placed on one of these playlists means your song will get shown to thousands of new listeners who are similar to your current listeners.

Each time you release a new song, you get the chance to pitch your music to the Spotify editors, have your song get added to the Release Radar playlist of your followers, and have a chance for your song to be added to the Release Radar playlist of Spotify users similar to your listeners.

By releasing a single (1) new song every 28 days, you can maximize the number of pitches you make, how long your song benefits from being in Release Radar, and improve your stream and follower counts month-after-month.

You’re simply going to use Facebook Ads to send highly-targeted listeners over to your music in the first few weeks of its release to try to trigger the Spotify algorithm.

The more often you release music, the more you’ll get better at optimizing your Facebook Ads, lowering your costs, tripping the algorithm more often, and increasing your Spotify streams.

Be consistent and persistent with your work ethic, and you may even catch the attention of the Spotify editors and see massive growth.

Now, if you are ready to actually get your hands dirty with Facebook Ads, check out my completely free course on Facebook Ads For Musicians’ Spotify Streams. 🙂

Koji Alternatives For Musicians & Music Artists

If you are looking for the best alternative to Koji links for promoting your music and growing your Spotify streams, here is what you need to know:

The best premium alternative to Koji is Amplify.Link, the best budget alternative is Hypeddit, and the best free alternative to Koji is ToneDen’s FanLinks.

These alternatives to Koji have been confirmed to be able to have everything you need to properly run Facebook ads for musicians and give you a bit more bang for your buck as well.

To learn more about the best alternatives to Koji that are available to you and how you can make sure you make the right choice, check out my full article on the best music links. 🙂

The Best Music Link Tools To Get More Streams

Although choosing the right music link service ultimately comes down to your budget, how you want your music links to look, and what extra features you might be interested in…

It’s absolutely critical that the music link that you use have the basic features needed to be able to effectively run Spotify conversion ads.

Just about any music link tool will work if you only want to use your music links to be used as “link in bio” pages or to be dropped in your social media profiles.

If you need help picking the right music link tool for you, check out this guide I made for you called: Music Links: The Best Smart Link Tools To Promote Your Music.

After researching most of the popular options out on the market today, I’ve dialed in your best choice if you are looking for premium music links or want to save a bit with the best budget option.

…and if you are looking for a music link tool that can get the job done for free, check out this guide I made called: Free Music Links: Your Guide To Free Smart Links & URLs For Music.

In that guide, I let you know the only free music link tool that you should be looking at if you want to properly run Spotify conversion ads and do reviews on the “free” offerings that most other music link companies have out there.

Because although a lot of music link tools have “free” versions, the truth is that they limit the features you get with the free version in hopes that you will fork up some of your hard-earned cash to unlock the features you need.

…So What Music Link Tool Should You Use?

There are an endless amount of music link tools and website builders out there, that can allow you to start building music landing pages.

The truth is that you are free to use any tool that meets the conversion-focused requirements I mentioned in this article (and that you can follow along with in this free cheat sheet).

With that said…

Although it is a bit more advanced, I personally use and recommend hosting your own WordPress website and using a premium drag-and-drop plugin.

This combo allows you to create unlimited links and set up your links properly without having to upgrade or connect to another service.

It also allows you to future proof your web presence later since you can add an online shop, membership program, or whatever the next trend in online music marketing is after music links.

I’ve also created a free course (that I may have linked to like 100 times now hehe) that teaches you how to get set up with this combo and even includes the music and “link in bio” templates that I am currently using.

That free course will also go into the strategy of how to music links to grow your Spotify streams and how to optimize your music links so that they get you the most amount of streams possible.

Alternatively, if you already have a solution for a website or music links already just make sure your current solution meets these requirements first:

  • You can install advertising pixels like the Facebook Pixel
  • You have access to a domain (www.you.com) and its DNS so you can verify your website domain to Facebook
  • You can create unlimited web pages and music links
  • You can easily customize and modify your music links

The free course that I mentioned can also help you pick and optimize your music links regardless of which one you are using. 🙂

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.

If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.

Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I’ve put together a completely free course that you can check out called Facebook Ads For Musicians’ Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂

Website & Smart Links

I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use.

I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).

Want more tools and resources for your music career?

If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).

P.S. There are even some free tools and resources included on that page as well! 🙂

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