As an artist on Spotify, it is incredibly important to track your streams using a Spotify stream tracker to make sure you are growing your Spotify stats on a regular basis.
A Spotify tracker for artists is a way for Spotify artists to leverage the data available in the Spotify For Artists dashboard to calculate the same stats the Spotify algorithm is looking at and help you grow your Spotify streams.
Although the Spotify For Artists website and app are incredibly useful, there are 2 main things that it can’t do…
- You can’t see how your music performed on a specific day without manually tracking your stats using your own Spotify tracker spreadsheet.
- You can’t easily see the important statistics that the Spotify algorithm tracks: the repeat listen rate and the stream-to-listener ratio.
The solution to this problem is simple: use a Spotify stream tracker.
In this article, I’ll show you how to use a Spotify tracker to grow your Spotify streams. Follow along by downloading the Spotify Tracker here.
Spotify Stream Tracker For Artists: How To Use It
Let’s go through the Spotify tracker section by section, so you know how it works, how you should use it, and where you can find the data to fill in.
Remember that you will need to fill in this data every day of your new release for at least the first 3 to 4 weeks.
This is because a new release can be on Spotify’s algorithmic Release Radar playlist in the first month of a song’s release after you have pitched it to the Spotify editors a week before release inside the Spotify For Artists Dashboard.
Section 1 – The Basics
The first section of the Spotify tracker covers the basics of your release.
Column A – has the lowest possible pay rate Spotify can give per stream to help track how much money you can expect from your release. You can change this to a higher pay rate if you would like to be less conservative.
Although good for quick calculations, this method is much better than using a Spotify royalty calculator in the long run.
The very top row is also used to total up your streams, marketing spend, revenue, and followers for your release period.
Column B represents the number of days your song has been released with the release day being Day 1. Column C shows you the actual date and should be modified by you to represent the actual dates of your release.
You should also take the time to highlight each Friday of your release period, as this is when Release Radar playlists get pushed out.
You will want to watch your streams on these Fridays are the main chance you have to trigger the Spotify algorithm and seriously boost your numbers.
Finally, Column D is where you can put in any ad spend or marketing spend for the day, and Column E will automatically multiply the number of streams for the day against the Spotify pay rate in Column A to give you the song’s revenue for the day.
Section 2 – Streaming numbers
Section 2 is where you will input your streaming numbers for the day. Each day you will need to type in the number of streams your song got for the day into Column F.
From there, the tracker will:
- Automatically tally up the total number of streams for your release
- Add up how many streams are coming directly from your profile
- Tell you how much each stream is costing you if you are spending money on marketing.
Section 3 – Facebook/Instagram Ads
Section 3 is all about tracking Facebook and Instagram advertising stats for your release.
Tip: If you are not using Facebook/Instagram ads to promote your release, you can skip this section and even hide it in the tracker by select the columns by clicking on “J”, pressing Shift on your keyboard, clicking on “O”, right-clicking with your mouse and then selecting “Hide columns J to O”.
If you are using Facebook/Instagram ads, input how many people are clicking the Spotify button on your landing page (also called a ViewContent) into Column J.
Then input how many people are visiting your landing page into Column L and how many people are clicking your ad into Column N.
From there, the tracker will calculate the percentage of people that are moving from each step in your marketing funnel from the click to the landing page to your Spotify profile.
This way you can keep track of how effective your ads are and whether or not people are actually clicking through all the way to do the thing you want them to do: streaming your actual dang song.
Section 3 – Algorithm stats
This section is the most important because it helps you calculate some of the stats that the Spotify algorithm is looking at when deciding what song to push or not.
Each day you will need to input how many listeners your song has into Column P, how many saves it got in Column B, and how many playlists the song has been added to into Column T.
You can find your song’s listeners and saves in the ‘Music’ tab in Spotify For Artists and the number of playlists in the ‘Playlists’ tab after clicking on your song.
From there, the tracker will calculate the Save Rate and Listen Rate for you.
Save Rate – How many of your listeners are actually saving your song.
Listen Rate – How many times (on average) your listeners are listening to your song.
Important: What you need to watch for
When you are first starting out, a Save Rate of 40% or higher is likely to trigger the algorithm when combined with a Listen Rate of 1.8 or higher and a decent amount of total streams for your song (400+).
If you are seeing these numbers, watch carefully on the upcoming Friday as you have a high potential of triggering the Spotify algorithm and getting pushed into the Release Radar playlists of users that DON’T follow your profile! 🙂
Section 4 – Source of Streams
This section is how you can keep track of where your streams are coming from AKA your source of streams.
Simply fill in the percentages for Profile, Playlists, Editorial, and Algorithmic sources and the tracker will calculate the remaining Other sources.
You can find these numbers by clicking into your song in the Spotify For Artists dashboard and scrolling down past the streams graph/chart:
Section 5 – Followers and notes
The last section is for keeping track of how your Spotify followers are growing each day for your release.
Remember: The Spotify algorithm is also watching to see how many followers you gain during a release as this is an indicator for it that your song is worth pushing out.
To fill this out, simply type the number of followers you have each day into Column Z and the tracker will calculate how many followers you’ve gained for the day and how much each follower cost if you are spending money on marketing.
You can find your follower count by visiting the ‘Audience’ tab in the Spotify For Artists dashboard and clicking on ‘Followers’:
Lastly, you can input any notes into the Notes section to keep track of any changes you make to your Spotify music marketing and release strategy so you know what is working and what is not.
Spotify Artists Stats: Why It’s Important
Spoiler: it is important because properly tracking your stats is your way to increase your chances of getting on algorithmic playlists which can lead to editorial playlist placements as well.
The main issue with the Spotify For Artists dashboard is that you can’t see your song stats on a specific day and that it does not calculate the important metrics that the Spotify algorithm is looking at when deciding what songs to push.
As covered in this article, the way to get around keeping track of your daily stats is to input them manually into a Spotify tracker.
But what about these Spotify algorithm metrics?
Earlier in this article, I mentioned the Save Rate (how many of your listeners are actually saving your song) and Listen Rate (the average amount of times your song’s listeners are listening to your song).
These, in hand with the amount (and quality) of playlists your song is important to the algorithm because all the Spotify algorithm is trying to do is recommend songs that people want to listen to so that people spend more time inside the Spotify app.
The more time a user spends inside the app, the more opportunities Spotify has to:
- Sell advertisements
- Keep users happy with paying for the Premium subscription
- Tell investors their numbers are great so that Spotify continues to get external investment money
If the Spotify algorithm notices that ANY song is being saved by the people who listen to it at a good percentage (40% or higher), is being listened to often (1.8 times on average or higher), and is being added to lots of normal listener and higher profile playlists, it is in Spotify’s best interests to push that song out to similar people.
On top of this, if the algorithm sees that people are also following your profile after listening, it is another indicator that they should push this song out and watch out for your next releases as well.
If you can get the Spotify algorithm to work for you in this way, the increase in positive numbers overall will also inevitably catch the attention of Spotify editors, which may lead to lucrative Editorial playlists in the future.
Some of my favorite music marketing tools
Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂
Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.
Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.
But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.
To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.
If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.
Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.
Music Publishing Royalties Collection
For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.
Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.
To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.
And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂
Website & Smart Links
I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.
Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.
I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).
Want more tools and resources for your music career?
If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).
P.S. There are even some free tools and resources included on that page as well! 🙂