ToneDen Pricing & Plans Explained: Is It Worth It?

By Matthew Vultaggio

June 9, 2021

If you’ve been wondering about ToneDen’s plans and their prices, and most importantly, if it is worth paying for, I’ve researched this and wrote about it for you right here.

ToneDen subscription costs between $50USD to $100USD per user each month to use. ToneDen’s pricing is also built around a Freemium business model that offers some ToneDen-branded website landing pages and tools with limited functionality at no cost.

ToneDen has 4 plans available: Free, Basic, Pro, and Elite. The main difference between these plans is that the paid plans remove ToneDen branding on the growth tools and that the more expensive the plan, the more monthly ad budget that ToneDen will manage for the user.

To learn more about ToneDen’s pricing and plans, whether it is worth it or not, and what the best alternative to ToneDen is, simply keep on reading, my friend. 🙂

Review of ToneDen Pricing And Plans

ToneDen has 3 tiers of plans available: a “free” plan, paid plans, and a custom plan. For all of these paid plans, all you essentially get are website landing pages and Facebook ads that are partially managed for you.

Spoiler Alert: In my opinion, the main thing you are paying for here is convenience, so the best ToneDen alternative is to do it yourself if you want to save money and have more flexibility in your music marketing.

When comparing ToneDen’s plans, the main difference is that the paid plans remove ToneDen branding on the growth tools and that, in general, the more expensive the plan, the more monthly ad budget that ToneDen will manage for you.

Here is a breakdown of what you can get with ToneDen’s plans:

  • The Free plan gives access to ToneDen-branded landing pages and growth tools
  • The Basic plan ($50USD) removes the ToneDen branding and allows for $500USD of automated Facebook ads management
  • The Pro plan ($100USD) is like the Basic plan but allows for $1,000USD of managed ad spend
  • The Elite plan needs to be contacted for pricing, allows for unlimited managed ad spend, and provides onboarding and weekly office services

Also, to make things even easier to view, I’ve put this information into a chart for you and have even included a comparison of ToneDen’s plans against the best alternative which is to do it yourself (more on that later in this article).

PlanPriceBrandingAd Budget LimitWeb Pages
Free Plan$0Yes$0Landing pages
Basic Plan$50No$500Landing pages
Pro Plan$100No$1,000Landing pages
Elite Plan???NoUnlimitedLanding pages
DIY Ads$0NoUnlimitedN/A
DIY Website$5 – $30NoN/ALanding pages + full website

When compared to a do-it-yourself approach, it is pretty clear that ToneDen is mostly charging for convenience.

It may be less flexible, but it is definitely easier to get up and running with ToneDen than to set up your own web pages and learn the Facebook ads manager yourself.

With that said, you do ultimately have to pay for that convenience and there are some pretty clear limitations to what you can do with ToneDen.

…but what about the “free” option?

You are clearly getting to use their tool in exchange for sending people to your links with ToneDen branding, essentially giving them free advertising.

However, the part that is a bit less clear is particularly interesting…

I covered something similar in my previous article, Is Linktree Free?, but ToneDen uses the same marketing tactic as Linktree, which is called the “Freemium” model.

Essentially, they give away “free” services/features/products with the intent of hooking you on to their platform so that they can continue to entice you with paid monthly features.

How Do You Use ToneDen?

The most popular way to use ToneDen is to create landing pages that promote new music by directing listeners to streaming services (FanLinks) and getting listeners to those landing pages using Facebook and Instagram advertising (Spotfy Growth Playbook).

This is essentially the same thing as building a basic landing page yourself and running Facebook ads yourself, however, ToneDen makes it simpler and more convenient (but more expensive) to get set up and start running campaigns.

As you may already be able to tell, I’d highly recommend doing this yourself so that you save money, learn valuable skills, and have more flexibility when creating your campaigns, but, we’ll touch more on the best alternative to ToneDen later on in this article.

The most popular ToneDen campaigns are:

  • FanLinks (landing pages with buttons pointing to music streaming sites)
  • Pre-save campaigns for Spotify and Apple Music
  • Spotify Growth Playbook (Facebook and Instagram ads)
  • StreamLinks (landing pages like FanLinks but for live streaming sites instead of music streaming sites)

ToneDen Free Trial

ToneDen does not have a free trial but does have a “Free plan” that can give you access to some website landing pages called FanLink pages that have ToneDen branding on them.

Is ToneDen FanLink Free?

ToneDen’s FanLink smart links are free to use but will have ToneDen branding on the landing pages and campaign. You need to upgrade to the Basic plan at $50 USD per user per month to remove the ToneDen branding.

Giving away something with a catch is a specific marketing tactic called “Freemium” where the goal is to get you started with their service so that they can entice you over time to start paying a monthly subscription for the full product.

ToneDen Alternative

The best ToneDen alternative for any artist or producer looking to find success on Spotify is to build a fully customizable WordPress website and to run ads directly with the Facebook Advertising platform.

The main 2 things that ToneDen does for artists is:

  1. Create basic website landing pages
  2. Automate the Facebook Ads platform

…both of which are things that you can do yourself for much cheaper with some massive benefits:

  • There is much more flexibility and many more crazy detailed targeting options inside of the Facebook Ads platform
  • Instead of just a few landing pages for your releases, you can build out a full-blown website with contact info, biography, blog posts, and absolutely any creative web pages you can think up
  • WordPress website and theme options make it easy to have your landing pages look exactly like ToneDens on any other similar ToneDen competitors like Hypeddit, Hyperfollow, LinkFire, Feature.Fm, etc

And again, it is much, much cheaper to build out your own website landing pages and run your own ads (I can’t stress that enough hehe).

ToneDen FanLink Pages: How To Make Your Own

If you already have your own website, then you can actually do this for free.

If not, then don’t worry it’s cheap, easy, and will end up saving you some serious cash. Plus, there are a lot more things you can do with a fully functioning website. These include:

  • Build your own website with a homepage, contact page, about me page, etc
  • Add in a Store page where you can start selling merch
  • Start your own blog to get organic traffic
  • Create fully customizable ToneDen-style FanLink pages

The two ways to create your own ToneDen-style FanLink pages are by creating a Squarespace-based website or a WordPress-based website.

They are both great options, but I personally use and would recommend WordPress because there are no (or very low) monthly fees, much more customization options, and the option to use pre-made templates already in the style of Linktree, Toneden, Hypeddit, etc.

For a free step-by-step course on how to get started with this, check out my free course on smart links for music.

To get started with your own custom website, you just need to follow these steps:

  1. Install WordPress: All you need to do is use a web hosting service like Bluehost that gives you web hosting, a website domain, and then instantly sets up WordPress on it for you.
  2. Install a premium theme (I recommend Thrive Architect to create beautiful web pages by dragging and dropping instead of coding) or just get started with completely free WordPress themes.
  3. Use a ToneDen template to get started ASAP or create your very own fully customized landing page and web pages to suit your needs.

ToneDen vs DIY Facebook Ads

ToneDen uses the Facebook Ads platform to run Instagram story ads to fans of artists that may be similar to you. In comparison, using the Facebook Ads manager directly, allows you to run similar Instagram story ads as with ToneDen but also gives you access to all of Facebook and Instagram’s advertising tools.

With the Facebook Ads Manager, you can target all the same artists and genres that you can with ToneDen (plus way more). In fact, all ToneDen is doing is automating the use of the Facebook Ads Manager for you.

Essentially, ToneDen has a monthly subscription cost to use (in addition to the ad costs for your campaign) but is easier to get started using, while Facebook Ads is cheaper and more flexible but has a learning curve.

How Do I Cancel My ToneDen Subscription?

There are 2 ways to cancel a ToneDen subscription, by canceling inside of the Account settings tab or by emailing them directly at support@toneden.io.

Of these 2 options, the quickest way would be to visit your account settings and clicking on the ‘Delete Account’ button.

ToneDen Competitors To Check Out

Companies that similar to ToneDen include LinkTree, LinkFire, and Hypeedit. However, the best ToneDen alternative is to build a fully customizable WordPress website because it is cheaper and more flexible when designing web pages.

ToneDen really just combines Facebook ads with basic web pages. Both of which, you can learn to use yourself with an end result that is cheaper and infinitely more customizable.

Here is a list of companies like ToneDen that are worth checking out:

ToneDen Not Working? Do This.

If ToneDen is not working for you, the best thing to do is contact their support, take part in the free ToneDen Academy to learn the best practices, or start looking for an alternative to ToneDen.

Although most of their offerings are automated and set up so that you should see success as easily as possible, it is very possible that you may run into technical issues or simply not see the results you were hoping to see.

To learn more about what to do if ToneDen is not quite working out for you, check out my article that explores what to do when ToneDen is not working.

Some of my favorite music marketing tools

Thank you for reading this article, my friend, and I hope you found it helpful as you build your own successful career in music. 🙂

Here is a list of my favorite and most recommended tools and resources that I’ve personally used to get my music streamed over 4,000,000 times on Spotify as an artist.

Any of the paid services or tools listed here are most likely affiliate links, so if you do decide to use any of them, I’ll earn a small commission.

But in all honesty, these are the exact tools that I personally use, love, and recommend to anyone – including my own friends and family.

Music Distribution

To get your music on Spotify on all the other streaming services, I use DistroKid because you get unlimited song uploads for a low annual price.

If you want to learn more about DistroKid and music distribution, check out the in-depth DistroKid review that I’ve put together.

Or, if you want to get started with DistroKid right now, you can save on your first year with the DistroKid discount.

Facebook Ads For Spotify Success

Although Facebook Ads can be a real pain to get working properly, there is no denying that they are incredible for growing Spotify streams and getting your music in front of real fans.

This is why I’ve put together a completely free course that you can check out called Facebook Ads For Musicians’ Spotify Streams. 🙂

Music Publishing Royalties Collection

For collecting all of the publishing, mechanical, and live performance royalties owed to me whenever my music gets streamed or played, my go-to is Songtrust.

Songtrust is a publishing administration company which means that in addition to collecting all of those royalties for me, they do it on a global level.

To learn if Songtrust is right for you, I’d recommend checking out this article on Songtrust vs BMI.

And if you want to get started with Songtrust right now, I’d recommend learning about the Songtrust discount code so that you can get the best price. 🙂

Website & Smart Links

I’m personally not a big fan of the link-in-bio and smart links for music pages like ToneDen and Hyppeddit.

Instead, I prefer having a full-blown WordPress website that allows me to have a full website in addition to unlimited music links.

For getting started with this, I really like Bluehost because it is the cheapest and a theme called Thrive Themes because it is the most flexible and easiest to use.

I’ve actually created a free Smart Links Course that you can take to learn how to get set up and start getting more streams with custom smart links (I’ve even included the templates I am using!).

Want more tools and resources for your music career?

If you’d like to see even more of my favorite marketing tools and resources for musicians and music artists, I’ve created an even larger list on this page: Best Marketing Tools & Resources For Musicians (& Music Artists).

P.S. There are even some free tools and resources included on that page as well! 🙂

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